Extreme popularity of ryazhenka on AiBi ® starter cultures in the Chinese market

The first company to promote ryazhenka in the Chinese market was "SanYuan" dairy enterprise, one of the four top manufacturers  in the industry. The fact that the company was an official supplier for Beijing-2008 summer Olympics is a convincing proof of their top position in the market. 

The launch was preceded by multiple tests of starter cultures from different manufacturers. However, it is not by chance that the manufacture chose AiBi® starter cultures, developed  in the biotechnological centre of "Zelenye Linii" NPO with  its state-of-the-art profile equipment.

Strains of AiBi®   bacterial cultures are selected exclusively from natural sources with the use  of modern selection methods, which allows to guarantee ecological purity of the starter cultures and absence of GMO components.

Cultivation of industrially valuable strains is carried out on fully automated fermenters,  where the human factor is excluded. Biomass concentration is carried out in  the shortest possible time, which enables to preserve its high activity and prevent bacteria from entering the death phase. Specially selected protective media minimize losses during freeze-drying, which is carried out on lyophilizers of the latest generation. For  today, this type of drying is the most delicate method applied to bacterial preparations.

AiBi 4.02 T starter cultures for ryazhenka  ensure thick viscous texture, moderate lactic-acid  taste and low degree of post-oxidization throughout the shelf life.

Ryazhenka,  manufactured in China, has practically the same flavour as the authentic Russian product. The only difference is that, considering the tastes of the local consumers, manufacturers add sugar during production.  

The favourite dairy drink with the Russians has  become extremely  popular in China, too. It sells so fast - practically immediately after delivery -  that it is often a problem to find the drink on the shelves, although after  "SanYuan" more than 10 manufacturers have launched manufacture of ryazhenka on AiBi® starter cultures .

Today  " SOYUZSNAB" GC specialists are carrying out negotiations with the Chinese partners about the  launch of cottage cheese, cottage cheese desserts, mazoon and kefir production.